lolita costume

A girl in an anime convention

In Japan, despite still being a subculture and fringe fashion, Lolita fashion is mass-marketed and has wide visibility particularly in the streets of Tokyo and Osaka, on television, in manga and computer games. Outside of Japan it is still a widely unknown fringe fashion although it has slowly begun to spread to other countries. Lolita fashion, along with cosplay and other Japanese cultural phenomena, can sometimes be seen at concerts and anime conventions throughout Europe and the United States.